Why RICE
Rice Framework Imagine you are a Product Manager at a company and your goal is to drive user engagement. The engineering team has encouraged you to develop “feature A” since they feel that users will like it. The design team is saying that a website revamp is the best possible thing to do at the moment. But a key stakeholder is saying that neither of those two things should be done, but instead another feature should be worked on first.
Everyone who came to you with advice did so with good intentions. They were basing their recommendations on gut feelings and emotions. However, your job as a product manager is to turn this emotional-based decision-making process into one that is grounded in fact. Currently, you have many different ideas to help you reach your one true goal. Frameworks like the RICE method can help these ideas to put the product in the best sport it can be going forward.
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